Monday, March 27, 2006
Creative thinking for eBay
Are you creative ? Do you use the creative part of your brain ? Scientists tell us that the average man or woman fails to utilise their inbuilt creative potential.
Our world , they say, would be a much more enthralling place to live if we would only tap into our potential . How many Rembrandts and Mozarts have lived and died without ever realising their creative potential? Men and women who have never been encouraged to hold a paint brush or play a few notes on an instrument . Or how much more technologically advanced would we have been if only we had fully realised our creative potential ?
When it comes to eBay then , how do we utilise the creative element of our brains . How will our sales be influenced by our creativity ?
I came across this group of ladies the other day , whose creativity in marketing their product has led to a rapid growth in their business . It may not be an eBay business but we can still learn much from them .
They are in the Taxi business .Nothing unusual about that you might say but the element that sets them apart is that they only have women taxi drivers and only offer taxi rides to women .They offer women a sense of security. Women driving women late at night, free from the concerns about a male driver dropping off an often vulnerable female passenger .
The creative element of this business is their marketing strategy .They are called " Pink Ladies" and they drive around in strikingly pink cabs with pink leather upholstery .They have taken a simple idea and made sure that their brand appeals to their market ...women
For eBay we have a product to sell , we have a targetted customer to sell it to and if we are to reach that customer then we need to spend time thinking creatively about the kind of copy that will attract the buyer .
What is special about my product ?
Why should the customer buy from me and not somebody else ?
How will my product enhance my customers life ?
The answers to those three questions will help you to write creatively targetted copy(listings) that will appeal to your customers desires.
The Pink Ladies have done that with their taxi business and I believe by spending a few more moments thinking creatively about our listing then we too can increase our chances of selling our listings for much higher returns .
For help with tapping into your creative marketing potential ..then take a look at the wikipedia article on creativity and try out a few of the links at the end of the article ..here is an example of one of the links ..
Go on be creative ...